Content on this site will contain reference to products or services from one or more of our advertisers or partners. We may receive compensation when you view ads or click on links to those products or services.
Changes to Rangers FC Shirt Sponsorship to Emphasise Safer Gambling
Rangers Football Club is launching its new kit range for the 2023 – 2024 season and rebranding will see its sponsor, the Kindred Group, update its sponsorship branding to help re-emphasise its commitment to safer gambling.
Kindred Changes Rangers FC Sponsorship from 32Red to Unibet
Rangers FC, a Scottish Premier Football League team, is updating the branding of its shirts for the upcoming season. To coincide with these new changes, its current shirt sponsor, Kindred Group, has announced that it will be updating the sponsor message to help promote safer gambling.
The current Rangers FC front-of-shirt sponsor is the Kindred Group’s 32Red brand. The brand completed a £175 million acquisition of 32Red Plc in 2017 when it bought 97% of its shares. This will be transferred to the training kit while the new principal sponsor will be its brand, Unibet. On the new shirt will be Kindred’s safer gambling logo ‘Zero % Mission’. It is currently the only gambling brand to promote such messaging on the front of a football shirt.
Kindred Group has been working with Rangers FC for a decade and the Stockholm-founded brand is looking forward to the upcoming season and continuing this business relationship. The incoming CEO of Rangers, James Bigrove, said of the partnership with Kindred that it had been ‘incredibly successful’ and that this was highlighted by the longevity of their partnership.
Kindred Group’s Safer Gambling Message
The ‘Zero % Mission’ from Kindred is a message from the brand to convey its ambition to have 0% of its revenue collected from problem and harmful gambling. The brand has emphasised that it wants to easily provide the tools that players need to ensure their gambling is safe and enjoyable. Furthermore, they have highlighted that they are promoting messaging on where players can go if they are having problems with gambling.
The general manager of Kindred Group, Neil Banbury, said of this new branding decision that the company wanted to be an industry leader in innovation as well as transparency around gambling. It aims to make Kindred platforms the safest places to enjoy gambling online.
Exclusive Inside Look: The Club 3000 Bingo Video Series Dropping Soon
Get ready for a brand new WhichBingo video series featuring one of the biggest brands in UK bingo, Club 3000 Bingo, along with a few famous faces. The trailer for episode one is now out, with the first episode dropping on the 3rd of April. From each Thursday after, a special new video will be released, giving an exclusive behind-the-scenes look at what makes this bingo so special. In Inside…
by
Esther Rubin
2min
4. Dec 202410:18
Get Ready for Vegas Night at Bally Casino
Get ready for Vegas Night at Bally Casino this December 6th 2024! Bally Casino will be putting the awesome into this jolly season by taking inspiration from the gambling capital of the world – Las Vegas. Players can get into the festive spirit by taking part in this huge event which plans to turn up the neon and excitement with a range of thrilling offers. Find out more about the range…
by
Jennifer McFadyen
2min
21. Nov 202409:23
Issy-Mae Hunt Wins National Bingo Game Caller of the Year 2024 Competition
After months of exciting competition, seven finalists took to the stage for the ultimate performance at the National Bingo Game Caller of the Year 2024. On Sunday 17th November, the grand finale lit up Mecca Bingo Wakefield with Issy-Mae Hunt from Buzz Bingo stealing the spotlight and claiming the title. Over 500 friends, family members, and bingo fans headed to Wakefield to root for their favourite caller. And The Winner…
by
Esther Rubin
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
11. Mar 202516:42
200,000 Votes and Counting So Far in the 2025 WhichBingo Awards
WhichBingo, one of the UK’s best known and most trusted online bingo review and affiliate sites, owned and operated by Gambling.com Group, is delighted to reveal that more than 200,000 votes have so far been cast in the annual WhichBingo Awards. With just under a month to go, there is still plenty of time to vote, with the closing date for nominations being the 4th of April, 2025. Commenting on the…
by
Charles Shakespeare
3min
16. Dec 202412:32
The Best New Christmas Slot Releases 2024
Christmas is just around the corner and one of the easiest ways online slot players can get into the festive spirit is by spinning the reels of Xmas themed slot games. The good news is that it looks like Santa has come early this year as there is already a multitude of fantastic new Xmas themed slot releases available to spin! This includes top titles such as Santa’s Xmas Rush,…
by
Jennifer McFadyen
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
23. Oct 202420:13
Chris Rock Is Back And Better Than Ever With BetMGM
Some collaborations are a perfect match. That’s why BetMGM, owned by LeoVegas, has teamed up once again with legendary comedian Chris Rock to bring the thrill of Las Vegas to the UK’s betting scene. The second instalment of the ‘It’s Showtime!’ campaign, this time titled “Chris Rockin’ Locker Room Speech”, hit screens on the 17th October across TV, digital, radio, and social platforms, with Rock (and his trademark high-energy vibe)…
by
Esther Rubin
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
20. Sep 202410:48
Betting Company Flutter Shows Community Spirit with £400k Cash4Clubs Initiative
Flutter UKI, the betting company behind brands Paddy Power Bingo, Betfair, Sky Betting & Gaming and tombola, shows that giving back can be a priority. As part of its Do More initiative which hopes to improve the lives of 10 million people by 2030, Flutter UKI has proudly announced the return of its flagship Cash4Clubs programme, offering financial support to grassroots sports organisations. For 2024, Cash4Clubs will offer a massive…
by
Esther Rubin
3min
12. Aug 202408:15
Mecca Bingo’s New Ad Campaign ‘Legends of Play’ – A Historical Hoot
Legends of Play Nothing to see here, just Mecca Bingo doing typical Mecca Bingo things—bringing a mix of comedy, quirkiness, and memorable voiceovers (shoutout to Jessica Knappett) to the bingo scene. Its new ad series, ‘Legends of Play since back in the day’ kicks off with Henry VIII celebrating a big win on his jewel-encrusted (mobile!) phone in a grand banquet hall. Anne Boleyn makes a frowning cameo as Knappett…
by
Esther Rubin
3min
7. Jul 202410:18
Gala Bingo Launch New The Chase-Themed Online Hub
The much-loved Gala Bingo which sponsors ITV’s The Chase brings an exciting new addition to your gaming experience with ‘The Chase Place.’ This never-seen-before online hub offers a selection of The Chase-inspired games and content, including an interactive game show that reimagines the TV quiz for the Gala Bingo audience. Read on for all the info! Your New Favourite ‘The Chase’ Destination The Chase Place boosts Gala Bingo’s eight-year sponsorship…
by
Esther Rubin
3min
28. Nov 202415:45
Two Developments in UK Gambling Designed to Protect Players
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
by
Esther Rubin
3min
20. Nov 202415:49
Safer Gambling Week 2024: Promoting Positive Play and Industry Support
Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play? For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling. For consumers it is a chance to have open and honest conversations…
by
Rob Mabbett
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
13. Jun 202410:59
Rise in Safer Gambling Tools Use During Safer Gambling Week
New figures released have shown a substantial uptake in the use of safer gambling tools during last year’s Safer Gambling Week. 2023’s Safer Gambling Week was held from November 13th to November 19th and promoted an exciting campaign on the use of safer gambling tools when gambling. Safer Gambling Week is organised by the Betting and Gaming Council and is in its 7th year. It brings together many different areas…
by
Jennifer McFadyen
1min
9. Apr 202516:52
Nicola McLean on Big Brother, Bold Opinions and Why She’d Go Back in a Heartbeat
Nicola McLean was every bit the bold, bubbly personality fans remember from the Big Brother house. Holding the record for the most appearances in the iconic house (having taken part three times across various series) now that CBB is back on our screens for the next 3 weeks, Nicola speaks exclusively to WhichBingo and doesn’t hold back… Read for her thoughts on this year’s lineup, insider secrets, and why she’d…
by
Killian Morris
13min
27. Mar 202516:57
Exclusive Inside Look: The Club 3000 Bingo Video Series Dropping Soon
Get ready for a brand new WhichBingo video series featuring one of the biggest brands in UK bingo, Club 3000 Bingo, along with a few famous faces. The trailer for episode one is now out, with the first episode dropping on the 3rd of April. From each Thursday after, a special new video will be released, giving an exclusive behind-the-scenes look at what makes this bingo so special. In Inside…
by
Esther Rubin
2min
20. Mar 202512:04
Helen Flanagan on Corrie, Confidence, and Life in the Public Eye
Helen Flanagan has been a familiar face on British television for years, having first stepped onto the Coronation Street set as a child. From gripping storylines to reality TV moments that made headlines, she has carved out a career that spans soap stardom, jungle challenges, and social media influence. Sitting down with WhichBingo, Helen reflected on her journey so far, her hopes for the future, and how she navigates life in…
by
Killian Morris
5min
11. Mar 202516:42
200,000 Votes and Counting So Far in the 2025 WhichBingo Awards
WhichBingo, one of the UK’s best known and most trusted online bingo review and affiliate sites, owned and operated by Gambling.com Group, is delighted to reveal that more than 200,000 votes have so far been cast in the annual WhichBingo Awards. With just under a month to go, there is still plenty of time to vote, with the closing date for nominations being the 4th of April, 2025. Commenting on the…
by
Charles Shakespeare
3min
Updated March 1, 2025
Jennifer McFadyen
iGaming Specialist
The Slot Specialist & iGaming Reporter
Jennifer McFadyen is a slot specialist and iGaming journalist with years of experience analyzing online slots and industry trends. She provides detailed, transparent insights into RTP, volatility, bonus features, and game design, helping players navigate the latest releases.
Beyond slot reviews, Jennifer covers iGaming news, casino platform evaluations, and industry developments, offering expert analysis on new game launches and responsible gambling updates.
2min 
Reader comments